What we do
The Base of the Pyramid refers to people living at the base of the economic pyramid globally. While these customers have little money in their pockets, they collectively make up a strong and growing global market segment with distinct preferences and needs.
Supporting companies and organizations on how to address these needs is at the heart of the Learning Lab. The Learning Lab is hosted by the Confederation of Danish Industry and is part of a global network of Labs focusing on low income markets and inclusive business models.
The BoP Learning Lab is based on four pillars: Apply, Learn, Share, and Partner.