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What is Project Africanisation?

The African continent holds some of the world’s fastest growing economies which will over time be essential markets for Danish companies. But to succeed in Africa, you need to be well prepared; have a local network; adapt to local conditions; focus your efforts; and be patient. DI offers you a shorter road to success.

Danish exports to Africa lag behind our exports to other emerging markets, especially compared to other European countries . Supported by The Danish Industry Foundation and in close cooperation with the Technical University of Denmark (DTU) and Copenhagen Business School (CBS), DI invites your company to participate in a targeted initiative over the next 12 months that will help develop your business in Africa.

The objective is to enhance sales through development and focused implementation of an export strategy for Africa in a network with other Danish companies. Together with our partners, DI contributes with experienced consultants and active involvement of local networks of companies, consultants, knowledge instutions and innovation partners.

The starting point is East Africa where DI has been working for many years and has several local partners as well as a profound market knowledge. Exploiting local competencies during the process and adapting products and business models have proven central to make the road to successful Africa export shorter and more effective.


Lessons learned from the DI Africanisation project 2016-2018

As of the 7 November 2018, the project was concluded. The lessons learned from the process have resulted in a report on "Opportunities and challenges for Danish medium-sized exporters in Africa". The report is available in the box on the right.

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This project is funded by the Danish Industry Foundation. Click the button for more information on the project tagets and objectives.
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