On di.dk we use cookies for multiple purposes relating to functionality, web analyze, and marketing. If you continue, you accept cookies for these purposes. You can read more about cookies and change your cookie settings on this page.
What we do

The Base of the Pyramid refers to people living at the base of the economic pyramid globally. While these customers have little money in their pockets, they collectively make up a strong and growing global market segment with distinct preferences and needs.

Supporting companies and organizations on how to address these needs is at the heart of the Learning Lab. The Learning Lab is hosted by the Confederation of Danish Industry and is part of a global network of Labs focusing on low income markets and inclusive business models.

The BoP Learning Lab  is based on four pillars: Apply, Learn, Share, and Partner.

Logo
Contact
Kontakt image
Direct: +45 3377 3726
Mobile: +45 2860 1130
E-mail: kaptdi.dk
Apply
The Learning Lab has supported +80 companies ranging from initial opportunity assessment, over market research, feasibility studies, to strategies and support for financing and scale.
Partner
Innovative partnerships are at the heart of many successful BoP business models. The Learning Lab works closely with a range of like-mined organizations to pool resources and competencies.
Learn
The ‘Learning Lab’ is exactly this – a laboratory for practical learning. The Learning Lab works closely together with a range of partners to generate and document best practice.
Share
Translating learning and ideas into corporate action and value is part of our DNA. The Learning Lab has hosted or supported 20+ workshop and events.