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Working with the Bottom of the Pyramid

    "The Bottom of the Pyramid is a concept referring to the four billion people living on less than $ 2 per day and who constitute a huge consumer market where the growth potential by far exeeds the opportunities in developed markets.

    The book is unfortunately sold out, but you are welcome to download it.


    Published:Juni 2007
    Numbers of pages:68
    Item no:02-009607


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    Download: PDF