This booklet gives you an overview of possibilities and challenges in the tourism industry in the Baltic Sea region.
The region accounts for 7 percent of the world's tourism measured by international arrivals and thus the region as whole has a strong basis in an increased global competition. The industry is a significant player ensuring growth and employment in the region. Hence it is important to ensure a favorable business environment for the tourist industry.
According to the UNWTO's global forecast the average annual growth is expected to be 3,3 percent until 2030. The Baltic Sea region has a good starting point to tap into this potential. However other regions are investing heavily in tourism, so we need to step up our effort if we want to maintain or increase our market share.
Numbers of pages:24