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Young Germans headed to Denmark in 2017

Scandinavia is the second most popular travel destination for young Germans, a new analysis shows. Only Spain attracts more visitors. This tendency is important for the future as well, says LEGOLAND Billund, which is also experiencing increasing German interest.
Surfing at Klitmøller (aka. Cold Hawaii) is one of the Danish attractions that draws young Germans to Denmark, assesses Head of Tourism Sune K. Jensen, the Confederation of Danish Industry. Photo: Mark Wengler/VisitDenmark.

Publiceret: 22.02.2017
Af Felix Bekkersgaard Stark mail

Kite surfing at the North Sea’s Cold Hawaii and city breaks are among the attractions that draw young Germans between 18 and 24 to Denmark.

This is the assessment of Head of Tourism at the Confederation of Danish Industry Sune K. Jensen, on the basis of a new German study showing that 4.4 per cent of young people in this age group expect to go on holiday in Denmark in 2017.

“4.4 per cent may not sound like much, but if it holds true, the figure actually amounts to 270,000 young Germans travelling to Scandinavia this year. It’s extremely impressive that we’re preferred over countries such as Austria, France and Italy. In fact, Spain is the only destination that is more popular among young Germans,” says Sune K. Jensen.

More Germans in general

Denmark has generally become more popular among Germans. In the survey, 2.2 per cent of the German population indicate that they expect to spend at least 5 days of holiday in Scandinavia in 2017. This is an increase of 0.6 per cent compared to 2016 and an increase of 0.8 per cent compared to 2014.

“The new figures show that we’ve successfully bucked the trend in relation to the German market and re-established their interest in spending holidays in Denmark,” says Head of Tourism Sune K. Jensen, the Confederation of Danish Industry.

Reality confirms these figures at LEGOLAND Billund, where CEO Christian Woller has experienced increased German presence among the resort’s overnight guests.

“In our case, it’s of course mostly families with children that we’re seeing more of. I think part of the success must be attributed to the fact that German families see Denmark as a safe destination and that the tourism industry and organisations have become better at working together to market Denmark abroad,” says Christian Woller.

Create better city life

Even though the young Germans rarely visit LEGOLAND, Christian Woller is glad that they want to visit Scandinavia.

“We see that it’s very much the same people who return again and again. When young people visit Denmark early in life, there’s a good chance that they’ll also return when they’re more established,” the CEO says.

At the Confederation for Danish Industry, Sune K. Jensen encourages that measures are taken to ensure that young people have an even better experience.

“For example, it would be a good idea to do more to ensure that the young people who come here for sports and nature activities also have more options for activities in the evening and at night,” says Sune K. Jensen.

He believes that there is a potential for attracting even more Germans.

“Especially if we succeed in convincing the inhabitants in Germany’s most populous federal state North Rhine-Westphalia about Denmark’s advantages. We know that they like spending holidays at the North Sea and Baltic Sea, but they spend that holiday on the German side. There would be a significant potential if we can convince them to drive the last 50-100 km to the Danish part of the North Sea and Baltic Sea,” says Sune K. Jensen.
 

If it holds true, the figure actually amounts to 270,000 young Germans travelling to Scandinavia this year. It’s extremely impressive that we’re preferred over countries such as Austria, France and Italy.
HEAD OF TOURISM SUNE K. JENSEN, DI
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PUBLISHED: 2/22/2017 LAST MODIFIED: 2/22/2017