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The House of Industry turns red to celebrate the Chinese New Year

China is one of the most important trading partners for Denmark. To mark the good and strong relationship between China and Denmark “The House of Industry” turns red on the occasion of the Chinese New Year.

Over the past 20 years, China has become one of the most important trading partners for Denmark. In fact, China has moved from being Denmark’s 19th largest export market for Danish goods and services in year 2000 to the seventh largest export destination in 2016.
 
However, the economic relationship can not be measured in trade alone. For Danish companies investments in China are becoming more and more important. While Danish companies originally invested in China to gain access to competitive production facilities, investments in China are increasingly seen as a way to gain access to Chinese consumers who seek the type of high quality goods that Danish companies can deliver, says COO / Deputy Director General Thomas Bustrup, Confederation of Danish Industry.
 
Moreover, China is also a highly prioritised market for the Danish tourism industry. As a matter of fact, Denmark has experienced an annual growth of more than 10 pct. in the number of Chinese bed nights since 2010. As a result, China is Denmark’s top growth market.
 
We know that tourism plays a significant role in promoting a mutual understanding and intercultural dialogue between our two nations and therefore we hope that the European China Tourism Year will encourage more Chinese tourists to visit Denmark and explore different aspects of our culture and nature, says COO / Deputy Director General Thomas Bustrup, Confederation of Danish Industry.
 
The year of the dog will be an eventful year for Danish-Chinese relations. Several important events will take place in China, including Beijing Design Week where the City of Copenhagen has been chosen as guest city, as well as the first China International Import Expo, where DI is organising two national pavilions. Furthermore, 2018 will also be the year that we will welcome two Chinese pandas to Copenhagen ZOO – a symbol of the close collaboration between our two nations. To mark the strong relationship between Denmark and China and the important upcoming events in 2018 “The House of Industry” turns red on the occasion of the Chinese New Year.

For Danish companies investments in China are becoming more and more important.

DEPUTY DIRECTOR GENERAL THOMAS BUSTRUP, DI
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PUBLISHED: 2/15/2018 LAST MODIFIED: 2/15/2018