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Tech giants love Denmark

Google, Apple, Facebook and now also IBM are settling in Denmark. Denmark leads the way in the international digital marketplace, but the Confederation of Danish Industry believes that more IT specialists need to be trained and attracted to the country if this positive trend is to continue.
IBM has just announced that their new innovation centre will be located in Copenhagen. Google are already here, Apple are on the way and Facebook may be coming too. Photo: Colourbox.

Publiceret: 13.10.2016
Af Karen Witt Olsen mail

IBM in Denmark are expanding and have decided to set up a new innovation centre in Copenhagen.

That means 250 new IT jobs over the next two years for employees who will be working on big data, cognitive computing and digital business areas.

“It is incredibly good news that Denmark is able to attract the big, knowledge-intensive companies and the jobs and employees that come with them,” says Director of DI Digital Adam Lebech.

Denmark is already home to Google who have branches in both Aarhus and Copenhagen. In August, Apple started building a data centre with a floor area of 35,000 m2 in Foulum near Viborg, and last week Facebook confirmed – according to the Fyens Stiftstidende newspaper – that they are considering locating their third data centre outside the United States in Odense.

Read more: Facebook is ready to invest millions in new data center in Odense

Made for it

IBM’s general manager explains the reasons why he thinks tech giants love Denmark.

“Denmark is made for being an innovation laboratory. Denmark offers access to IT talent with business skills and Danish customers are very curious and prepared to use new digital solutions,” says Henrik Bodskov, general manager of IBM Denmark.

Minister for Business and Growth Troels Lund Poulsen is also very pleased about IBM’s decision to locate their new innovation centre in Denmark.

“Increasing our share of foreign investment and keeping Denmark on a digital winning streak is vital to Denmark’s economic growth and to reaping the digital growth potential of the future,” he says.

Read more: Businesses search in vain for staff

We need IT workers

Director of DI Digital Adam Lebech points out that recruitment of the right staff is decisive in ensuring that Denmark continues to be an attractive prospect for tech companies – both international conglomerates and the many smaller Danish businesses.

A survey published by DI Digital shows that Denmark will be short of approximately 6,000 IT and electronics graduates by 2020.

Figures published by the Danish government show that by 2030 this figure will have risen to a shortage of almost 19,000 IT specialists.

“We have to train more people and we are seeing a range of positive initiatives on this front. But it takes time and businesses need easier ways to be able to supplement talented Danish employees with specialists from abroad.”

Adam Lebech would like to see the threshold in the Pay Limit scheme that is designed to assist businesses in recruiting foreign nationals lowered from the current requirement of a salary of DKK 400,000 a year to DKK 325,000 a year.

“A lower threshold would make things easier for businesses wanting to recruit. It would make it easier for them to recruit new graduates, for example,” he says.

Read more: Foreign nationals to meet shortage of IT specialists 

Denmark is made for being an innovation laboratory. Denmark offers access to IT talent with business skills and Danish customers are very curious and prepared to use new digital solutions.
HENRIK BODSKOV, GENERAL MANAGER OF IBM DENMARK
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PUBLISHED: 10/13/2016 LAST MODIFIED: 10/13/2016