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Europe attracts record number of tourists

The number of international tourists in Europe rose by 8.5 per cent in 2017. That is the highest increase in over 10 years, and according to the Confederation of Danish Industry, it shows that tourism is a global growth industry.

Publiceret: 25.01.2018
Af Karen Witt Olsen mail

That amounts to an increase of 8.5 per cent, which is the highest growth in over 10 years. It also brings Europe ahead of all other continents.

“The latest figures from UNWTO underline the fact that tourism is a global growth industry, and it is with good reason that politicians have begun to recognise its importance,” says Head of Tourism Sune K. Jensen, the Confederation of Danish Industry.

UNWTO expects growth to continue in 2018, albeit at a more controlled level, such that the number of international tourists in Europe will increase by 3.5 - 4.5 per cent.

“The international development in tourism bodes well for Danish tourism in 2018, but there is still a need for politicians to examine the frameworks they provide for the tourism industry in Denmark. Otherwise, we risk once again in 2018 losing market shares to our neighbours, despite increasing numbers of tourists,” says Sune K. Jensen.

Read also: Denmark missing out on three million overnight stays

Focus on taxes

The government’s latest status analysis of Danish tourism shows that Danish tourism is challenged by the country’s high costs. Too many tourists feel that price and quality do not match up.

“Fortunately, the government has already taken steps to lower tax levels, but there is no doubt that we must continue focusing on taxes in order to be able to compete with our neighbouring countries,” says Head of Tourism Sune K. Jensen, the Confederation fo Danish Industry.


Read also: Summer was tough on tourism

The international development in tourism bodes well for Danish tourism in 2018, but there is still a need for politicians to examine the frameworks they provide for the tourism industry in Denmark.

HEAD OF TOURISM SUNE K. JENSEN, DI
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PUBLISHED: 1/25/2018 LAST MODIFIED: 1/25/2018