Design benefits Denmark
More companies could benefit from including design in the development of new products. The reason is major demand for upmarket products, particularly on the export markets.
Producers should cultivate design – from strategy to implementation – in their development of new products. Companies with focus on innovation in the form of design and quality create upmarket products, and they can clearly feel that these products are in high demand internationally.
“For many companies, design is a way to innovation, products or services with higher quality, and a stronger brand,” explains DI Senior Adviser Rasmus Anderskouv.
He points to the fact that some 43% of the Danish goods exports are currently made up of upmarket products which typically cost 15% more than the competitors’ products.
A DI analysis shows that sectors that have increased their share of upmarket products in the past decade have also had a higher export growth in the period.