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Danish businesses want to go to Germany and the United States

By far the majority of Danish exporters have their sights set on the German market. Outside Europe, the United States and to a lesser extent China are the big draws.
Outside the EU, the United States is the biggest attraction for Danish companies. Inside the EU they are especially interested in Germany.

Publiceret: 22.12.2016
Af Felix Bekkersgaard Stark mail

A survey of the Confederation of Danish Industry’s international membership shows that Germany is without comparison the country in which Danish exporters are most interested. 

Of the 528 businesses surveyed, 223 responded that they were interested in the German market. In second place came Sweden in which 120 businesses were interested.

“These findings show nothing unusual. Germany is our most important trading partner and one of the world’s greatest and healthiest economies. Danish businesses have developed products and services in many areas that are in demand among the deep-pocketed Germans. These areas include green energy and food, but the German market also offers great opportunities for the consultancy industry,” says Director, Market Development Jens Holst-Nielsen from the Confederation of Danish Industry.

He also points out that many unexploited opportunities for increased exports to southern Germany are there for the taking.

“Currently, Danish companies are exporting about ten times as much per inhabitant to Hamburg as to Bavaria. This means that great potential exists in southern Germany. The Confederation of Danish Industry is focusing strongly on helping businesses wanting to export to this region,” says Jens Holst-Nielsen.

See also: Germany is a springboard to the rest of the world

Partnering through networks

Among the Confederation of Danish Industry’s initiatives is a series of export readiness workshops which have been tailored to the confederation’s small and medium-sized members working in the fields of metal and industrial machinery. 

The Confederation of Danish Industry will be partnering with State of Green on a stand at E-world 2017, Germany’s leading energy fair which takes place in Essen in February.

In April, the Danish Consulate in Hamburg, Center for Underleverandører (CFU) and Industrisamarbejdet will be organising a Danish stand at the Industrial Supply fair in Hannover.

“We really need to do something if we are to boost exports to Germany from an already high level. Danish products and businesses enjoy a good reputation in Germany, but if you are a small business and are only a subcontractor, things can be difficult. It may therefore make sense to partner with other businesses in order to be able to offer turnkey solutions. The Confederation of Danish Industry’s many networks can help with this,” says Jens Holst-Nielsen.

The United States is attractive

Outside the EU, most businesses are interested in the American market. 128 respondents expressed an interest in the United States while China was of interest to 63 respondents.

“The United States and China are the world’s largest economies so, of course, they are interesting markets. But they can also be difficult markets – so for some businesses it might make sense to start by promoting themselves in other EU countries where at least customs barriers are not an issue,” says Jens Holst-Nielsen.

But businesses that have the resources to do so should also try larger markets, believes Jens Holst-Nielsen who highlights a country like Pakistan, for example, which, according to the survey, no business expressed an interest in.

“We have just organised a food export drive in Pakistan which exceeded all expectations. Pakistani interest in Danish products was enormous,” says Jens Holst-Nielsen.

See also: Danish lifestyle is popular in the United States

If you are a small business and are only a subcontractor, things can be difficult. It may therefore make sense to partner with other businesses in order to be able to offer turnkey solutions. The Confederation of Danish Industry’s many networks can help.
MARKET DEVELOPMENT JENS HOLST-NIELSEN, THE CONFEDERATION OF DANISH INDUSTRY
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PUBLISHED: 12/22/2016 LAST MODIFIED: 12/23/2016