Publiceret: 22.12.2016Af Rikke Brøndum mail
Traditional Christmas goods such as Christmas trees, marzipan and decorations are profitable for Danish exporters.
Last year, Denmark’s exports of Christmas tree were worth DKK 653 million, closely followed by marzipan, nougat and fondant. Especially Germany is a huge consumer of Danish trees and these exports push up sales, although in recent years the Germans have been buying fewer trees.
Danish decorations are also very much in demand abroad. Denmark sold approx. DKK 40 million of paper garlands and other Christmas decorations in 2015, including decorations made of glass.
Confederation of Danish Industry has based the above information on figures published by Statistics Denmark.
Figures published in Statistics Denmark’s annual Consumer Survey show that while Christmas trees directly boost income from abroad, they also contribute to increasing purchases in Denmark in December.
Topping the list are scarves, shawls and belts for girls which with an increase in sales of almost 5,000% in December are some of the items making a regular appearance under the Christmas tree.
Food producers also have much to look forward to – both in terms of exports and domestic sales.
Apples, cherries and tinned goods top the list with an increase in sales of about 1,000% in the month of December. Denmark exports ducks and geese worth a total of DKK 6 million which pushes these two items up into eighth and ninth position respectively on the list of the most exported Christmas goods.
See also: graphic illustration of how much Denmark exports, how much Danes buy to eat at Christmas and what their presents contain (in Danish)
Products Danes buy relatively more of in December than during the rest of the year:
1. Shawls, scarves, belts etc. for girls: 4,956%
2. Speakers etc.: 2,935%
3. Earphones, digital photo frames, e-books etc.: 1,360%
Source: Statistics Denmark, Consumer Survey 2015