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DI on personal data: You can trust Danish businesses

You cannot put a price on trust. But any good Danish company – and fortunately, there are a lot of those – can confirm that trust is immensely valuable.
When the new data protection regulation comes into force on 25 May, it will require a huge effort on the part of our businesses to comply with the new laws, writes DI’s CEO, Karsten Dybvad.


When global customers meet Danish businesses, they know one thing for certain:

We are trustworthy – both when it comes to agreements and the quality of products and solutions. And that is an important part of why Danish businesses often win the contracts ahead of our competitors.

When the new data protection regulation comes into force on 25 May, it will require a huge effort on the part of our businesses to comply with the new laws.

It is a complex and important task that everyone must solve. But along with the hard work also comes new opportunities.

Both now and in the coming years, there is one area where trust will play a completely decisive role, and that is within digitalisation and data usage. Practically all businesses today work with data – and rightly so. When Danish businesses make their products – from windmills to duvets –intelligent by collecting data from them, they make the product better and create new value for customers.

But this is only possible if customers trust in the fact that their data is used securely – and not misused. This is unfortunately not a given. And here, Denmark and Danish businesses have an incredible opportunity to make digitalisation and data security a point of strength in the same way food safety is today.

In this way, the data protection regulation can, in fact, also serve as a helping hand for Danish businesses, allowing us to become more competitive.

Preparing for the new personal data rules is a huge task for businesses, both big and small. That is why we should also expect understanding from authorities, so that they only issue big fines, for example, if a company knowingly breaks rules and misuses data.

But DI’s surveys and meetings with more than 2,000 companies show that our members are in full swing – and that they take the task extremely seriously.

The major effort being made among the country’s businesses is something that we as a nation can be proud of and build upon. It shows very clearly that – also – when it comes to the use of personal data, Danish businesses are professional and, above all, worthy of their customers’ trust. At a time where data is often described as “the new oil”, that trust can become a priceless competition parameter for Danish businesses.

We wish you all the best in your preparations for the new data protection regulation. And remember to reach out to DI if you need help.

See also: Data privacy: "Only few companies are fully prepared"
At a time where data is often described as “the new oil”, that trust can become a priceless competition parameter for Danish businesses.
CEO KARSTEN DYBVAD, DI
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PUBLISHED: 5/3/2018 LAST MODIFIED: 5/3/2018